Insightful Corner

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All-natural skincare brand Burt’s Bees are master storytellers. Their #BringBackTheBees campaign saw them pledge to plant 5,000 bee-friendly wildflowers with the British Beekeepers Association for every limited edition lip balm purchased. Give your customers all the information they need – including clear pricing and even limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they are to give you repeat business Reset So, how does it all come together? What's the secret to building customer trust? Well, as I touched on throughout the list above, one of the keys is valuing your customers and thoughtfully conveying that appreciation back to them